Deliverect links owned orders to DataCandy’s customer loyalty records

Deliverect and DataCandy said May 14, 2026, their ordering and loyalty integration was available to customers. It connects purchases across restaurant-owned channels with customer profiles, points and rewards.

In their partnership announcement, the companies say first-party orders processed through Deliverect, including branded websites, apps, kiosks and points of sale, link to the corresponding DataCandy profile. Customers can earn and redeem points across those channels. Order details become associated with the member, supporting offers informed by purchasing habits.

The detailed description centers on owned channels. It establishes neither marketplace loyalty portability nor automatic access to every underlying DataCandy feature or configuration.

The release says the connection removes manual points reconciliation and recognizes loyalty status at checkout. These are the vendors' claims about the integration; no named restaurant's before-and-after error rate or retention result accompanies them.

A customer profile does not replace the location record#

DataCandy's existing documentation helps explain the records behind a multi-location program. Its August 2024 merchants overview defines a merchant as a participating business location, including an online store. Each participating location needs one.

The merchant record identifies where a transaction happened. It also supports location-level reporting and defines where a promotion applies and who pays for it. DataCandy connects these records to clearinghouse funds and reports concerning the program's liability.

A shared customer profile and a location record therefore serve different purposes. The profile can connect a guest's purchases across channels. The location record preserves where each transaction belongs, even when the same guest uses several restaurants or an online store.

That separation is especially useful when a promotion applies to only part of a chain. Recognizing the customer does not, by itself, answer which location should fund a reward. The documented merchant structure gives that question a place in the system.

A location report groups program activity for one restaurant while a profile follows the guest across several. That gives managers a way to distinguish where rewards are earned from where they are redeemed, subject to the program's rules.

Points and stored dollars remain different accounts#

DataCandy's cards overview, also dated August 30, 2024, distinguishes gift accounts holding dollars from loyalty accounts holding points or rewards. It separately describes promotional cards that hold dollars, have an expiration date and cannot be sold.

Those distinctions matter when a checkout recognizes a customer with more than one kind of benefit. Earning loyalty points is different from spending an existing gift balance. A program's reporting must preserve which kind of value changed, even if the customer sees both within one familiar experience.

The documentation also describes a loyalty status that permits accumulation while preventing redemption. Such cards generally become fully active when connected to a complete member profile. Other statuses include lost, inactive and suspended.

Gift cards have a separate activation requirement. DataCandy says a card can be marked active when printed but still require activation through a terminal, point of sale or back office before use. A displayed status alone therefore does not tell staff whether a newly printed gift card is ready to spend.