Dunkin and Procter & Gamble’s Febreze are launching a limited-edition fragrance collection exclusively at Walmart, extending the restaurant brand’s retail collaborations into products for homes and cars.
The September 1 announcement offers three fragrances, with a starting manufacturer’s suggested retail price of $3.97. They are not sold at Dunkin restaurants. Dunkin and Febreze’s launch details
Each fragrance has a different set of announced formats:
| Fragrance | Febreze formats |
|---|---|
| Strawberry Frosted Donut | AIR, PLUG, BATHROOM, CAR |
| Cinnamon Roll | AIR, PLUG, BATHROOM |
| Vanilla Latte | AIR, PLUG, CAR |
That makes 10 scent-and-format pairings. The names describe fragrance associations: berries and icing for Strawberry Frosted Donut, cinnamon and brown sugar for Cinnamon Roll, coffee and vanilla for Vanilla Latte.
The products contain no actual coffee, sugar or food ingredients and are not for consumption.
Walmart had an earlier Dunkin fragrance collection#
The air-care launch follows a documented personal-care precedent. On January 2, 2025, Native introduced a Dunkin collection through its own website and Walmart stores and website. Its four scents were Strawberry Frosted, Vanilla Sprinkle, Blueberry Cobbler and Boston Kreme. P&G’s Native launch announcement
Native also varied its range by scent. Strawberry Frosted came in deodorant, shampoo, conditioner and body wash; Vanilla Sprinkle offered deodorant, body wash and lotion.
Blueberry Cobbler came in deodorant, 2-in-1, body wash and lotion. Boston Kreme included deodorant, shampoo, conditioner and body wash.
The January release listed Native website prices of $13 for deodorant, $10 for body wash and $14 for lotion. It separately left pricing, distribution, shelving and merchandising decisions to the retailer. Those historical prices do not set the price of the new Febreze products.
The precedent establishes that Dunkin had already put donut-inspired fragrances into a Walmart assortment. September adds another product category and uses Walmart as the exclusive destination, while the earlier Native launch also had the partner’s direct sales channel.
Flipz added a food-retail route in August#
Between those launches, Dunkin announced a Flipz collaboration on August 11, 2026. Pumpkin Spice Donut-Flavored Covered Pretzels drew on Dunkin’s Pumpkin Cake Donut, combining pumpkin, spice and cake-donut flavor notes with a sweet coating and salty pretzel. The Flipz announcement
The limited-time snack was announced for selected retailers nationwide through October. Listed outlets included CVS, Wakefern, Kroger, Five Below, Albertsons, Dollar General and Stop & Shop.
In that release, Brian Gilbert, Inspire’s vice president of retail business development, described bringing the Pumpkin Cake Donut’s taste to the snack aisle. The product borrowed a specific seasonal menu reference and carried it into a packaged snack with several retail outlets.
Together, the launches show several distinct ways the same restaurant associations reach retail: named scents across personal-care formats, one seasonal snack and a fragrance assortment for home and car. The partner’s product range and distribution agreement determine what shoppers can buy and where.
The September announcement discloses no license payments, franchisee revenue share or sales results. The retail assortment establishes where the Dunkin name appears; it does not quantify a return for the restaurant network.
QSR Pro Staff
The QSR Pro editorial team covers the quick service restaurant industry with in-depth analysis, data-driven reporting, and operator-first perspective.
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