Dunkin gave Spidey D, its Spider Donut character, one day to offer free iced coffee. Customers could enter a promo code from noon Eastern on October 21, while supplies lasted. Each eligible entry produced a certificate for an iced coffee of any size, valid for five days after entry and limited to one per customer. Dunkin made one million codes available; it has not reported how many were claimed or redeemed.
The purple-frosted donut also has a line of Halloween collectibles. Dunkin listed a $9.99 Spider Donut keychain and an $8.99 Mystery Boo Box containing one of four surprises at participating restaurants. A glow-in-the-dark bucket holds 50 assorted Munchkins; Dunkin says $2 from each bucket sold will go to its Joy in Childhood Foundation. A separate online Spidey D merchandise collection was priced from $22 to $100.
Dunkin turned one Salem, Massachusetts, restaurant into “Spidey D's Horror House”. The limited October makeover at 152 Washington St. has themed décor, merchandise and a fortune-telling machine. Visitors need no ticket or reservation and can come during normal store hours.
Another character lineup is next. Dunkin plans to bring an Avengers: Doomsday menu and collectibles to participating restaurants November 4, including a $14.99 Doctor Doom tin filled with 25 assorted Munchkins. Doom's Orders Energy uses Green Apple Dunkin' Zero and Purple Marshmallow Cold Foam; the Wakandan Daydream Refresher also uses the foam. Both ingredients are on Dunkin's Halloween menu.
QSR Pro Staff
The QSR Pro editorial team covers the quick service restaurant industry with in-depth analysis, data-driven reporting, and operator-first perspective.
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