Marketing & Growth1 MIN READ

Dunkin’s coffee gets an L.L.Bean sweater. Humans are next.

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Dunkin’s coffee gets an L.L.Bean sweater. Humans are next.
AI-generated illustration: QSR.pro. Conceptual artwork.

Dunkin and L.L.Bean have made a tiny sweater for a coffee cup. A matching human version follows, for anyone ready to coordinate outfits with a beverage.

The cup sleeve borrows the look of L.L.Bean’s Birdseye sweater. Its giveaway began September 22 at participating U.S. Dunkin stores: one per order with an any-size hot or iced coffee purchase, while supplies last.

The human version costs $79.95. Its online launch is scheduled for September 29 at 10 a.m. Eastern on LLBean.com/dunkin. An early-shopping event at L.L.Bean’s Boston Seaport store is scheduled for September 27.

Even the transportation gets an outfit. L.L.Bean’s Bootmobile tour, scheduled September 21–29 from Maine to Massachusetts, puts the vehicle in a Birdseye sweater-inspired pattern.

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The QSR Pro editorial team covers the quick service restaurant industry with in-depth analysis, data-driven reporting, and operator-first perspective.

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