Marketing & Growth Articles
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DoorDash’s $8 Discount Cap Changes the Flavor Fest Economics
The summer campaign creates a window to measure customer trial, order contribution and repeat business. Its headline budget is not a merchant payout.
OpenTable Gold Tables Makes Reservation Access a Loyalty Benefit
OpenTable's July launch rewards frequent diners with table access. Restaurants need to measure whether those bookings add business or reallocate existing demand.
Hardee's limits fuel-gauge breakfast giveaway to 4,500 rewards
The breakfast promotion takes entries June 18–July 2 and allows redemption through October 31, with account, photo and channel restrictions.
Freddy’s Makes Bunless Bowls a Permanent Menu Choice
Freddy’s adds beef, chicken and veggie bowls to its permanent menu, building on earlier lettuce-wrap and customizable sandwich options.
District Taco ties free Sunday kids meals to adult entrées
One qualifying adult entrée earns one free kids meal. Sunday, dine-in and counter-order requirements define the family occasion and its economics.
Chipotle Keeps the Seven-Visit Goal and Brings the Competition Local
The returning summer loyalty challenge adds a restaurant-level contest. Its economics depend on who changes their routine, including customers who never finish.
Panda puts brisket at the center of its summer barbecue dish
Panda schedules Cantonese BBQ Brisket for June 2 through August 10, while supplies last. Point and flat cuts and a char siu-style glaze define the summer dish.
Pollo Campero builds soccer offers around three order sizes
A $12 box, a family bundle and a $259 catering package anchor Campero’s soccer promotion, with capped meal rewards for sweepstakes winners.
Burger King pairs Crown Nuggets’ return with a $3.99 kids meal
Crown Nuggets are scheduled for June 2, followed a week later by Crayola King Jr. Meals. The campaign combines a returning product, a stated meal price and coloring activities.
Farmer Boys opens its loyalty-only salad deal to everyone
Farmer Boys said its $9.99 salad-and-drink deal was open to all guests. Removing the membership condition changes the offer’s role and what purchases can reveal.
Gregorys Coffee takes franchise recruiting into four East Coast cafés
April’s open houses extend Gregorys’ February franchise launch, bringing prospects into operating cafés backed by Craveworthy’s management and support organization.
Swipe Savvy buys GiftAMeal and promises continued standalone service
Swipe Savvy says GiftAMeal will stay available independently as it plans integration. A restaurant fee funds donations triggered by guest photos.
Subway’s April BOGO Links a Two-Sandwich Deal to Sub Club
A two-sandwich offer can drive app orders and account sign-ups. Its value depends on displaced purchases, order contribution and later visits.
LTO Fatigue Is Real: Placer.ai Data Shows McDonald's Big Launches Generating Only Modest Traffic Lifts
McDonald's Shamrock Shake and Big Arch Burger generated short-lived, single-digit traffic bumps in early 2026. Placer.ai and AlixPartners data reveal a broader pattern: the industry's go-to traffic weapon is losing its edge as consumers grow more selective.
Little Caesars Launches Four-N-One Stix as Pizza Chains Race to Own the Shareable Snacking Category
Little Caesars debuted $7.99 Four-N-One Stix nationwide, a 16-piece shareable breadstick product in four flavors. The launch signals a broader pizza QSR arms race for group snacking occasions against Domino's and Papa Johns.
Chipotle's Tattoo BOGO Set an All-Time Single-Day Sales Record. Here's the Playbook Behind It.
Chipotle's one-hour tattoo BOGO on March 13 drove the highest single-day sales in the chain's history across 4,000+ locations. Here is the flash-window marketing formula that generated 12 million impressions.
The Pizza Price War Escalates: Domino's $9.99 vs Pizza Hut's $10 in a Fight for Survival
Domino's and Pizza Hut are running nearly identical sub-$10 any-pizza deals at the same time. With Pizza Hut closing 250 locations and Papa John's shuttering 300, the pizza value war is no longer a marketing tactic. It is a restructuring event.
Starbucks Rewards Backlash: The Loyalty Restructuring Every QSR Operator Should Study
Starbucks cut earning rates for base-tier members by at least 25% on March 10, 2026, and the backlash was immediate. With 34 million U.S. members watching, every QSR chain running a loyalty program just got a live case study in what not to do.