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Marketing & Growth Articles

69 PIECES · UPDATED DAILY

AllFinance & EconomicsIndustry AnalysisMarketing & GrowthOperations & ManagementPeople & CultureTechnology & Innovation
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Marketing & GrowthAUG 6, 20264 MIN READ

DoorDash’s $8 Discount Cap Changes the Flavor Fest Economics

The summer campaign creates a window to measure customer trial, order contribution and repeat business. Its headline budget is not a merchant payout.

Marketing & GrowthJUL 8, 20263 MIN READ

OpenTable Gold Tables Makes Reservation Access a Loyalty Benefit

OpenTable's July launch rewards frequent diners with table access. Restaurants need to measure whether those bookings add business or reallocate existing demand.

Marketing & Growth
Oldest
Most read
A–Z
JUN 1, 2026
3 MIN READ

District Taco ties free Sunday kids meals to adult entrées

One qualifying adult entrée earns one free kids meal. Sunday, dine-in and counter-order requirements define the family occasion and its economics.

Marketing & GrowthMAY 28, 20263 MIN READ

Chipotle Keeps the Seven-Visit Goal and Brings the Competition Local

The returning summer loyalty challenge adds a restaurant-level contest. Its economics depend on who changes their routine, including customers who never finish.

Marketing & GrowthAPR 14, 20263 MIN READ

Farmer Boys opens its loyalty-only salad deal to everyone

Farmer Boys said its $9.99 salad-and-drink deal was open to all guests. Removing the membership condition changes the offer’s role and what purchases can reveal.

Marketing & GrowthMAR 30, 20263 MIN READ

Subway’s April BOGO Links a Two-Sandwich Deal to Sub Club

A two-sandwich offer can drive app orders and account sign-ups. Its value depends on displaced purchases, order contribution and later visits.

Marketing & GrowthMAR 25, 20265 MIN READ

LTO Fatigue Is Real: Placer.ai Data Shows McDonald's Big Launches Generating Only Modest Traffic Lifts

McDonald's Shamrock Shake and Big Arch Burger generated short-lived, single-digit traffic bumps in early 2026. Placer.ai and AlixPartners data reveal a broader pattern: the industry's go-to traffic weapon is losing its edge as consumers grow more selective.

Marketing & GrowthMAR 24, 20266 MIN READ

Little Caesars Launches Four-N-One Stix as Pizza Chains Race to Own the Shareable Snacking Category

Little Caesars debuted $7.99 Four-N-One Stix nationwide, a 16-piece shareable breadstick product in four flavors. The launch signals a broader pizza QSR arms race for group snacking occasions against Domino's and Papa Johns.

Marketing & GrowthMAR 24, 20267 MIN READ

Chipotle's Tattoo BOGO Set an All-Time Single-Day Sales Record. Here's the Playbook Behind It.

Chipotle's one-hour tattoo BOGO on March 13 drove the highest single-day sales in the chain's history across 4,000+ locations. Here is the flash-window marketing formula that generated 12 million impressions.

Marketing & GrowthMAR 24, 20269 MIN READ

The Pizza Price War Escalates: Domino's $9.99 vs Pizza Hut's $10 in a Fight for Survival

Domino's and Pizza Hut are running nearly identical sub-$10 any-pizza deals at the same time. With Pizza Hut closing 250 locations and Papa John's shuttering 300, the pizza value war is no longer a marketing tactic. It is a restructuring event.

Marketing & GrowthMAR 24, 20267 MIN READ

Starbucks Rewards Backlash: The Loyalty Restructuring Every QSR Operator Should Study

Starbucks cut earning rates for base-tier members by at least 25% on March 10, 2026, and the backlash was immediate. With 34 million U.S. members watching, every QSR chain running a loyalty program just got a live case study in what not to do.

Marketing & GrowthMAR 24, 20266 MIN READ

Burger King's 7.4% Traffic Surge: How Tom Curtis Turned Executive Authenticity Into a Marketing Weapon

Burger King's brand president gave out his personal work phone, fielded 30,000 customer messages, and aired a 90-second Oscars spot to nearly 20 million viewers. The result: restaurant visits up 7.4% year-over-year. Here's how the campaign worked and what other operators can learn from it.

Marketing & GrowthMAR 24, 20266 MIN READ

Applebee's Ditches TV-First Marketing for Digital and Social. The Numbers Explain Why.

For the first time in its history, Applebee's is spending more on digital and social marketing than television. TikTok reach is up 760%. The casual dining chain is rewriting the restaurant marketing playbook.

Marketing & GrowthMAR 24, 20266 MIN READ

Yum Brands Releases First-Ever Food Trends Report: What 59,000 Restaurants See Coming

Yum Brands published its first Food Trends Report, pulling data from Taco Bell, KFC, Pizza Hut, and Habit Burger Grill across 59,000 locations. The report spotlights craveable drinks and sauce customization as the next traffic drivers, offering operators a data-backed lens on where consumer demand is heading.

Marketing & GrowthMAR 24, 20268 MIN READ

Chick-fil-A's Spring 2026 Menu Offensive: Seven New Items and the Jalapeño Ranch Gambit

Chick-fil-A launched seven new menu items on March 9, 2026, capping a period in which the chain quietly rolled out six additional sandwiches earlier in the year. The headline move is a Jalapeño Ranch Club sandwich lineup that signals something more than a seasonal refresh.

Marketing & GrowthMAR 24, 20267 MIN READ

McDonald's CosMc's Failed. The Drinks Didn't.

McDonald's shuttered its CosMc's spinoff in May 2025 after 18 months, but the beverages that concept tested are now heading to 500-plus McDonald's locations and a planned national McCafe rollout. The story of how a failed brand became a beverage growth engine.

Marketing & GrowthMAR 24, 20267 MIN READ

What the NRA's 28 FABI Award Winners Tell Us About Where QSR Menus Are Headed

The 2026 FABI Award winners signal a decisive turn in foodservice product innovation: protein is king, global flavors are moving mainstream, and plant-based has lost its grip on the industry's attention.

Marketing & GrowthMAR 24, 20269 MIN READ

Taco Bell's 2026 Menu Innovation Blitz: 20+ New Items and the Strategy Behind the Speed

Taco Bell unveiled more than 20 new menu items at its Live Más LIVE event in March 2026, a deliberate acceleration of its LTO engine. Behind the spectacle is a disciplined growth strategy targeting $3 million AUV per location and a $5 billion beverage business by 2030.

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