Dunkin’s Fall Campaign Moves From Breakfast to Afternoon Lattes

Dunkin’s September 8, 2026, pumpkin campaign adds an afternoon offer to a fall program that began with a creator breakfast and then moved into a capped espresso giveaway.

The sequence gives customers three ways to participate: choose a featured meal, claim a free espresso beverage, or visit during a four-hour latte promotion. Each has different transaction terms.

August 19: A creator meal joins the menu#

The fall-menu launch paired Dunkin with Alix Earle and Netflix ahead of the September 4 premiere of Earle Meets World.

Alix’s Earle-Y Riser Meal combines a Shakin’ Espresso with sugar-free vanilla and almondmilk, a Sausage, Egg and Cheese Hash Brown Wake-Up Wrap, and three assorted Munchkins. It became available nationwide August 19.

The wider menu includes returning Pumpkin Spice Signature Lattes, new pumpkin drinks, a tiramisu collection and Berry Clementine Refreshers. Dunkin also brought back its separate $6 Meal Deal: a Bacon, Egg and Cheese Sandwich, hash browns and a medium hot or iced coffee.

Earle’s meal has no stated national price in the release. The separate $6 deal runs for a limited time, allows no substitutions and cannot be combined with other offers. Participation may vary. One breakfast emphasizes Earle’s order; the other names a price.

August 25: A limited pool of espresso codes#

Six days later, Dunkin announced one million free espresso-beverage codes. Rewards members could use EASYCHOICE beginning at noon Eastern on August 25.

The company directed readers toward pumpkin and tiramisu drinks. Its examples ranged from the Pumpkin Spice Signature Latte to the Pumpkin Cloud Dunkalatte and Tiramisu Shakin’ Espresso. The giveaway promoted an espresso category across recipes, rather than requiring a single featured flavor.

The invitation also reached people who had yet to join Rewards. Dunkin’s post directed them to create a free account through its app or rewards website. Membership was the common requirement for accessing the code promotion.

The one-million figure describes available codes, not verified drinks served. No redemption total accompanied the announcement, and it did not establish how many participants would make an additional visit.

A member could choose among the suggested espresso drinks without buying the creator meal.

September 8: A deadline on the afternoon#

The next pumpkin announcement reunited Emma Bunton and Geri Halliwell-Horner with Rachel Dratch playing a fictional sixth Spice Girl, Pumpkin Spice. Dunkin attached a same-day latte offer to the comedy campaign.

From 2 to 6 p.m. local time on September 8, customers could receive one free medium Pumpkin Spice Signature Latte with a qualifying purchase. They had to add the latte to an in-store or mobile-app order. Delivery platforms were excluded.

Individual Munchkins and cups of water did not qualify as the accompanying purchase. The offer applied at participating stores, while supplies lasted, and could not be combined with another offer, promotion or coupon.

Here, a clock and an accompanying purchase define the occasion. The promotion concentrates on one afternoon and one drink. Across the fall sequence, Dunkin changes the transaction it promotes as well as the personality delivering the message.