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Popular Articles

The most-read analysis and research across QSR Pro. See what operators, franchisees, and investors are reading right now.

All TimeThis MonthThis Week
000
Technology & Innovation•March 2026

Sidewalk Delivery Robots Just Hit 2,000 Units Across 20 Cities. The Economics Are Starting to Work.

Serve Robotics reached 2,000 deployed sidewalk delivery robots across 20 cities by the end of 2025, a 20x increase from the prior year. With a 99.8% delivery completion rate, 4,500 merchant partners, and a new White Castle partnership through Uber Eats, autonomous last-mile delivery is shifting from experiment to operational reality for QSR brands.

Category:AllFinance & EconomicsIndustry AnalysisMarketing & GrowthOperations & ManagementPeople & CultureTechnology & Innovation
82 articles|645 total published
QSR Pro Staff•8 min read•10
$28
Technology & Innovation•March 2026

Miso Robotics Acquires Zignyl as the $28 Billion Restaurant Automation Market Heats Up

Miso Robotics' Zignyl acquisition signals a new phase in restaurant automation. The global market is projected to hit $28B in 2026, with robots making everything from fries to salads.

QSR Pro Staff•8 min read•9
Delivery
Technology & Innovation•March 2026

QSR Delivery Economics: Why Restaurants Lose Money on Every DoorDash Order

QSR Pro Staff•8 min read•9
51
Technology & Innovation•March 2026

51% of QSR Brands Are Now Investing in AI, but Most Still Can't Prove ROI

More than half of limited-service restaurant brands are spending on AI, but the gap between investment and measurable return is widening. Here's what's blocking ROI and which use cases are actually delivering results.

QSR Pro Staff•9 min read•8
Packaging
Technology & Innovation•March 2026

The QSR Packaging Revolution: Sustainability vs Cost

QSR Pro Staff•7 min read•8
45
Technology & Innovation•March 2026

Restaurant Tech M&A Surges 45%: Inside the Race to Build the All-in-One Platform

Restaurant technology M&A activity jumped 45% in H1 2025, and 2026 is moving even faster. The industry is consolidating from a fragmented patchwork of point solutions into unified platforms. Here's who's winning the race, who's buying what, and what it means for operators betting on their tech stack.

QSR Pro Staff•9 min read•8
28
Technology & Innovation•March 2026

Byte by Byte: Yum Brands' AI Restaurant Coach Is Now Managing 28,000 Locations

Yum Brands has deployed its Byte AI Restaurant Coach across more than 28,000 locations, giving operators a new kind of digital GM that analyzes operational data and drives decisions on staffing, scheduling, and performance. Here's what that actually means on the floor.

QSR Pro Staff•8 min read•8
Brands
Technology & Innovation•March 2026

How QSR Brands Are Using Gamification to Drive Loyalty

QSR Pro Staff•8 min read•8
Haidilao's
Technology & Innovation•March 2026

Haidilao's Robot Chaos: What a Viral Incident Reveals About the Limits of Restaurant Automation

A humanoid robot's \"crazy dance\" at a Haidilao hot pot location in Cupertino sent dishware flying and required three employees to restrain it. The incident is a useful reality check for operators who have been told automation is ready for the dining room.

QSR Pro Staff•7 min read•8
15
Technology & Innovation•March 2026

Why Your Fast Food Order Is Wrong 15% of the Time

QSR Pro Staff•7 min read•6
20
Technology & Innovation•March 2026

White Castle and SoundHound Prove Voice AI Works: 20% Fewer Errors, 90-Second Times

White Castle's deployment of SoundHound's voice AI across its drive-thru lanes produced a 20% reduction in order errors and an average service time of 90 seconds per vehicle. The numbers give the industry the concrete proof point it has been waiting for.

QSR Pro Staff•7 min read•6
500
Technology & Innovation•March 2026

Bojangles Scales AI Drive-Thru to Nearly 500 Stores With 96% Accuracy

Bojangles has deployed Hi Auto's voice AI system across nearly 500 locations, maintaining 96% order accuracy at scale and cutting drive-thru employee workload by a third.

QSR Pro Staff•6 min read•5
Voice
Technology & Innovation•March 2026

Voice AI Ordering Hits the Tipping Point: Half of Drive-Thrus Could Be AI-Handled by Year's End

Industry projections put AI-handled drive-thru orders at 50% of U.S. locations by late 2026. With SoundHound powering 10,000+ restaurants and Presto backed by fresh capital, the technology has cleared the novelty stage. Now comes the hard part: proving it works at scale.

QSR Pro Staff•9 min read•5
McDonald's
Technology & Innovation•March 2026

McDonald's Humanoid Robot Pilot in Shanghai: What It Actually Means for QSR Automation

McDonald's trialed humanoid robots at a Shanghai restaurant in March 2026, then quickly downplayed the whole thing. The real story isn't the robots. It's the gap between front-of-house optics and back-of-house economics.

QSR Pro Staff•9 min read•5
Yum
Technology & Innovation•March 2026

Yum Brands Has Processed Over 2 Million AI Drive-Thru Orders. The Pilot Phase Is Over

Yum! Brands has crossed 2 million voice AI orders across 300-plus Taco Bell drive-thrus, making it the largest QSR voice AI deployment in the world. For the industry, the message is clear: this technology has graduated from experiment to infrastructure.

QSR Pro Staff•6 min read•5
26
Technology & Innovation•March 2026

The Cheesecake Factory Finally Goes Digital: 26 New Restaurants and a First-Ever Mobile App

The Cheesecake Factory is launching its first-ever dedicated mobile app in Q2 2026, making it one of the last major full-service chains to close the digital gap. Combined with plans to open up to 26 new restaurants across its multi-brand portfolio, the company is betting that a diversified growth model can outpace rivals anchored to a single concept.

QSR Pro Staff•7 min read•5
Burger
Technology & Innovation•March 2026

Burger King's AI Headset Spy: Meet 'Patty,' the Bot Listening to Every Drive-Thru Greeting

Burger King is rolling out an AI assistant named 'Patty' to 500 restaurants, monitoring employee drive-thru greetings in real time. The system flags hospitality cues, answers operational questions, and is heading toward a full U.S. deployment by end of 2026.

QSR Pro Staff•7 min read•3
Dynamic
Technology & Innovation•March 2026

Dynamic Pricing Comes to QSR: How AI Is Quietly Rewriting the Menu Board

AI-powered dynamic pricing and real-time menu engineering are moving from pilot programs to mainstream adoption in 2026. With food costs still 35% above pre-pandemic levels, operators who treat the menu board as a static document are leaving margin on the table.

QSR Pro Staff•8 min read•3
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