The Dessert Void: Why QSRs Are Abandoning Sweets and What's Filling the Gap
Desserts were once a guaranteed upsell. Now they're being cut from menus faster than any other category — and the economics explain exactly why.
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Drive-thru lanes generate 70% of fast food revenue, and the technology behind them is more sophisticated than most people realize. Here's how the entire system works—from the moment you pull up to the menu board to the hand-off at the window.