The line between inspired fusion and tone-deaf appropriation is thinner than most QSR marketing teams realize
Machine learning is transforming how restaurants predict traffic, schedule labor, and reduce waste — but adoption remains surprisingly uneven
Mobile represents 60% of all digital restaurant orders. Starbucks drives 59% of U.S. sales through its app. McDonald's has 210 million loyalty users. The QSR transaction is moving permanently to the phone.
From competitive conquesting to predictive targeting, proximity-based promotions are becoming a core QSR marketing strategy
A two-sandwich offer can drive app orders and account sign-ups. Its value depends on displaced purchases, order contribution and later visits.
The returning summer loyalty challenge adds a restaurant-level contest. Its economics depend on who changes their routine, including customers who never finish.
The August leadership change puts customer growth alongside marketing as Wendy’s works through weak U.S. sales. Operators need shared measures and a clear feedback route.
Farmer Boys said its $9.99 salad-and-drink deal was open to all guests. Removing the membership condition changes the offer’s role and what purchases can reveal.
OpenTable's July launch rewards frequent diners with table access. Restaurants need to measure whether those bookings add business or reallocate existing demand.
The breakfast promotion takes entries June 18–July 2 and allows redemption through October 31, with account, photo and channel restrictions.
Pilot’s completed Wendy’s deployment connects travel-center restaurants to brand ordering options within its wider food and digital program.
Boo! Books, scheduled Frosty Frights toys and a planned app-exclusive toy use different participation rules within Wendy’s seasonal program.
Wendy’s nugget promotion requires another purchase and a daily-refreshing app offer. Its earlier Frosty deal allowed several ordering channels.
A creator meal, capped espresso codes and a four-hour latte offer give customers three ways to participate in Dunkin’s fall campaign.
An upcoming app points offer follows restaurant tennis collectibles, an announced HEAD collection and a public Grand Central pop-up.