Loyalty Programs

All Articles

Showing 1–20 of 22 articles

Technology & Innovation

DoorDash connects restaurant tools through DashOS

Existing ordering tools meet a 2027 integration roadmap.

OCT 1, 2026 · 2 MIN READ

Marketing & Growth

Dunkin brings cold foam to Zero for Halloween

The seasonal drinks build on earlier beverage launches, with an October afternoon bonus for Boosted members.

SEP 30, 2026 · 2 MIN READ

Marketing & Growth

Taco Bell adds daily games and Friday prize entries

Rewards members can turn virtual paddles into entries for weekly prize drawings.

SEP 25, 2026 · 1 MIN READ

Operations & Management

Scooter’s Coffee connects app and marketplace ordering through Olo

June’s marketplace setup and September’s app migration show how Scooter’s connects digital ordering with store systems.

SEP 25, 2026 · 2 MIN READ

Marketing & Growth

Arby’s promotes Loaded Rewards

Points connect restaurant purchases and digital orders.

SEP 24, 2026 · 2 MIN READ

Marketing & Growth

Carl’s Jr. wants proof you threw away your crown

Carl’s Jr. limited burger offers to the first 100 eligible entries.

SEP 22, 2026 · 1 MIN READ

Marketing & Growth

Tropical Smoothie plans cafe and digital refresh

Cafe branding changes begin in coming weeks; a redesigned web and app experience follows over several months.

SEP 18, 2026 · 1 MIN READ

marketing

Marketing & Growth

Dunkin’s Tennis Campaign Connects Drinks, Merchandise and Rewards

An upcoming app points offer follows restaurant tennis collectibles, an announced HEAD collection and a public Grand Central pop-up.

SEP 11, 2026 · 3 MIN READ

marketing

Marketing & Growth

Dunkin’s Fall Campaign Moves From Breakfast to Afternoon Lattes

A creator meal, capped espresso codes and a four-hour latte offer give customers three ways to participate in Dunkin’s fall campaign.

SEP 8, 2026 · 3 MIN READ

technology

Technology & Innovation

Pilot completes Wendy’s kiosk rollout at 78 travel-center restaurants

Pilot’s completed Wendy’s deployment connects travel-center restaurants to brand ordering options within its wider food and digital program.

SEP 3, 2026 · 3 MIN READ

marketing

Marketing & Growth

Wendy’s Halloween offer pairs coupon books with meal collectibles

Boo! Books, scheduled Frosty Frights toys and a planned app-exclusive toy use different participation rules within Wendy’s seasonal program.

SEP 3, 2026 · 3 MIN READ

people

People & Culture

Wendy’s Gives Tariq Hassan a Combined Marketing and Customer Growth Role

The August leadership change puts customer growth alongside marketing as Wendy’s works through weak U.S. sales. Operators need shared measures and a clear feedback route.

AUG 24, 2026 · 3 MIN READ

marketing

Marketing & Growth

Wendy’s $1.99 nugget deal makes app access a requirement

Wendy’s nugget promotion requires another purchase and a daily-refreshing app offer. Its earlier Frosty deal allowed several ordering channels.

AUG 24, 2026 · 3 MIN READ

marketing

Marketing & Growth

OpenTable Gold Tables Makes Reservation Access a Loyalty Benefit

OpenTable's July launch rewards frequent diners with table access. Restaurants need to measure whether those bookings add business or reallocate existing demand.

JUL 8, 2026 · 3 MIN READ

marketing

Marketing & Growth

Hardee's limits fuel-gauge breakfast giveaway to 4,500 rewards

The breakfast promotion takes entries June 18–July 2 and allows redemption through October 31, with account, photo and channel restrictions.

JUN 18, 2026 · 3 MIN READ

marketing

Marketing & Growth

Chipotle Keeps the Seven-Visit Goal and Brings the Competition Local

The returning summer loyalty challenge adds a restaurant-level contest. Its economics depend on who changes their routine, including customers who never finish.

MAY 28, 2026 · 3 MIN READ

marketing

Marketing & Growth

Farmer Boys opens its loyalty-only salad deal to everyone

Farmer Boys said its $9.99 salad-and-drink deal was open to all guests. Removing the membership condition changes the offer’s role and what purchases can reveal.

APR 14, 2026 · 3 MIN READ

marketing

Marketing & Growth

Subway’s April BOGO Links a Two-Sandwich Deal to Sub Club

A two-sandwich offer can drive app orders and account sign-ups. Its value depends on displaced purchases, order contribution and later visits.

MAR 30, 2026 · 3 MIN READ

marketing

Marketing & Growth

Geofencing and Location-Based Marketing: How QSR Brands Are Driving Foot Traffic in 2026

From competitive conquesting to predictive targeting, proximity-based promotions are becoming a core QSR marketing strategy

MAR 20, 2026 · 9 MIN READ

technology

Technology & Innovation

The App Is the Restaurant: How Mobile Ordering Became the QSR Business Model

Mobile represents 60% of all digital restaurant orders. Starbucks drives 59% of U.S. sales through its app. McDonald's has 210 million loyalty users. The QSR transaction is moving permanently to the phone.

MAR 19, 2026 · 7 MIN READ