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Popular Articles

The most-read analysis and research across QSR Pro. See what operators, franchisees, and investors are reading right now.

All TimeThis MonthThis Week
Category:AllFinance & EconomicsIndustry AnalysisMarketing & GrowthOperations & ManagementPeople & CultureTechnology & Innovation
60 articles|645 total published
$5
Marketing & Growth•March 2026

Taco Bell's $5 Billion Beverage Bet: Dirty Sips, Baja Blast, and Why Drinks Are the Smartest Play in QSR

Taco Bell launched Dirty Sips as a permanent customizable beverage platform in March 2026, targeting $5 billion in drink sales by 2030. For operators and investors, the math behind the move is more compelling than the menu.

QSR Pro Staff
•
11 min read
•3
2026
Marketing & Growth•March 2026

The Premium Menu Arms Race: How QSR Chains Are Using Upscale LTOs to Fight the Traffic Slump of 2026

With traffic flat to negative across most QSR segments, major chains have pivoted to premium limited-time offerings to drive average check and generate headlines. McDonald's Big Arch, Burger King's Steakhouse Whopper, and a string of elevated seasonal items signal a new strategic playbook for a consumer base that won't give up restaurant visits but increasingly expects more.

QSR Pro Staff•8 min read•3
Burger
Marketing & Growth•March 2026

The CEO Burger War: How a Viral Video Turned Into Fast Food's Biggest Marketing Moment

McDonald's CEO Chris Kempczinski posted a promotional video for the new Big Arch that promptly went viral for all the wrong reasons. What happened next became a masterclass in competitive marketing opportunism, and somehow the burger still beat sales expectations.

QSR Pro Staff•9 min read•3
Applebee's
Marketing & Growth•March 2026

Applebee's Ditches TV-First Marketing for Digital and Social. The Numbers Explain Why.

For the first time in its history, Applebee's is spending more on digital and social marketing than television. TikTok reach is up 760%. The casual dining chain is rewriting the restaurant marketing playbook.

QSR Pro Staff•6 min read•2
59
Marketing & Growth•March 2026

Yum Brands Releases First-Ever Food Trends Report: What 59,000 Restaurants See Coming

Yum Brands published its first Food Trends Report, pulling data from Taco Bell, KFC, Pizza Hut, and Habit Burger Grill across 59,000 locations. The report spotlights craveable drinks and sauce customization as the next traffic drivers, offering operators a data-backed lens on where consumer demand is heading.

QSR Pro Staff•6 min read•2
Starbucks
Marketing & Growth•March 2026

Starbucks Rewards Backlash: The Loyalty Restructuring Every QSR Operator Should Study

Starbucks cut earning rates for base-tier members by at least 25% on March 10, 2026, and the backlash was immediate. With 34 million U.S. members watching, every QSR chain running a loyalty program just got a live case study in what not to do.

QSR Pro Staff•7 min read•1
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