Tropical Smoothie Cafe plans to update its cafe branding and digital ordering experience, with changes beginning in the coming weeks, the company announced September 16.
The identity, developed with branding agency JKR, includes a redesigned logo, a palm-inspired icon and green and orange colors. It will appear across cafe locations and digital platforms.
A redesigned website and app experience is planned over the next several months. The company says it will bring menu browsing, order customization, loyalty benefits and checkout into a more unified process for guests ordering through its different channels.
The digital work follows growth in the chain’s loyalty program, which Tropical Smoothie says has reached 13 million members, up 25% over a year.
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The QSR Pro editorial team covers the quick service restaurant industry with in-depth analysis, data-driven reporting, and operator-first perspective.
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