The Great QSR Bifurcation: Why the Gap Between Winners and Losers Is Widening in 2026
Only one-third of restaurant brands saw positive comp sales in 2025, and 2026 is shaping up as the year the middle disappears. The gap between QSR's strongest performers and its struggling chains is turning into a chasm, driven by consumer spending polarization, digital investment gaps, and a brutal new calculus on value.