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QSR INDEXMCD 292.41 +0.8%SBUX 84.12 −1.2%YUM 148.77 +0.4%QSR 68.90 +1.1%CMG 48.15 −0.3%DPZ 421.55 +2.1%WING 244.63 +3.4%SHAK 96.20 −0.7%WEN 14.02 +0.2%69 CHAINS TRACKED · UPDATED DAILY
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Popular Articles

The most-read analysis and research across QSR Pro. See what operators, franchisees, and investors are reading right now.

All TimeThis MonthThis Week
industry
Industry Analysis

Zaxby's franchise review: chicken competition and Goldman Sachs ownership

941 locations, $2.66M AUV, and Goldman Sachs pushing expansion. Can Zaxby's compete with Raising Cane's and Chick-fil-A in an overcrowded chicken segment?

MAR 20, 2026 · 8 MIN READ
Category:AllFinance & EconomicsIndustry AnalysisMarketing & GrowthOperations & ManagementPeople & CultureTechnology & Innovation
605 articles|645 total published
finance
Finance & Economics

The QSR Real Estate Arbitrage: Why Franchise Land Deals Matter More Than Food

McDonald's doesn't make money selling Big Macs. It makes money leasing land to franchisees. Ground leases, NNN deals, sale-leasebacks - the real money in QSR is real estate, not burgers.

MAR 20, 2026 · 10 MIN READ
industry
Industry Analysis

Restaurant Industry H1 2026: No Catalysts in Sight, Say Analysts

Industry consultant John Gordon's March 2026 assessment is blunt: there are no visible catalysts to shift the current conditions facing restaurant operators. With $1.55 trillion in projected sales masking flat traffic, 1,000+ chain closures, and margin compression on every front, the first half of 2026 is shaping up as a grind.

MAR 24, 2026 · 9 MIN READ
finance
Finance & Economics

Smithfield Foods Acquires Nathan's Famous for $450 Million: What Vertical Integration Means for QSR Supply Chains

Smithfield Foods is buying Nathan's Famous for approximately $450 million, converting a licensing arrangement into outright ownership. The deal raises pointed questions about supplier-operator relationships, franchise economics, and whether vertical integration is becoming the supply chain strategy of choice for the industry's biggest players.

MAR 24, 2026 · 8 MIN READ
technology
Technology & Innovation

The Death of the Dining Room: Why QSR Is Going Drive-Thru Only

MAR 20, 2026 · 7 MIN READ
industry
Industry Analysis

Freddy's Frozen Custard: the premium burger value play

550 locations, $1.88M AUV, and 70% of new openings from existing franchisees. How Freddy's combines burgers and custard for franchisee profitability.

MAR 20, 2026 · 6 MIN READ
marketing
Marketing & Growth

The Premium Menu Arms Race: How QSR Chains Are Using Upscale LTOs to Fight the Traffic Slump of 2026

With traffic flat to negative across most QSR segments, major chains have pivoted to premium limited-time offerings to drive average check and generate headlines. McDonald's Big Arch, Burger King's Steakhouse Whopper, and a string of elevated seasonal items signal a new strategic playbook for a consumer base that won't give up restaurant visits but increasingly expects more.

MAR 24, 2026 · 8 MIN READ
operations
Operations & Management

DoorDash Launches Emergency Fuel Relief as Iran Conflict Sends Gas to $4 a Gallon

DoorDash activated an emergency fuel relief program on March 23 as gas prices hit $3.98/gallon nationally, up 35% in one month. The oil price shock from the Iran conflict is sending delivery costs surging across the restaurant supply chain.

MAR 24, 2026 · 5 MIN READ
operations
Operations & Management

Oil Price Shock Hits Restaurant Supply Chains: $100 Crude Sends Food-Away-From-Home Costs Surging

Crude oil past $100/barrel is hammering restaurant supply chains through diesel surcharges, petroleum-based packaging costs, and rising energy bills. The Iran conflict oil disruption adds a new cost layer on top of existing tariff and beef price pressures.

MAR 24, 2026 · 7 MIN READ
people
People & Culture

Yum Brands After Gibbs: Chris Turner Inherits a 59,000-Restaurant Empire and an Unfinished AI Transformation

Chris Turner stepped into the Yum Brands CEO seat in October 2025 after three decades of operational DNA built by David Gibbs. A financial architect taking the wheel of the world's largest fast food company by unit count raises real questions about execution versus analysis, especially as Yum's AI bet scales toward 60,000 locations and Pizza Hut bleeds stores.

MAR 24, 2026 · 7 MIN READ
finance
Finance & Economics

How Much Does a Bojangles Franchise Cost in 2026?

Bojangles franchise costs range from $2,650,870 to $3,829,400. With 825 locations and $600,000 development incentives, the brand focuses on Southern chicken and made-from-scratch biscuits.

MAR 20, 2026 · 7 MIN READ
industry
Industry Analysis

Plant-Based Meat's Fall from Grace in Fast Food

U.S. plant-based meat sales have fallen 19% since 2023, Beyond Meat's stock collapsed below $1, and QSR chains are quietly pulling plant-based items from their menus. The once-booming alternative protein segment is in a full-blown retreat.

MAR 20, 2026 · 7 MIN READ
industry
Industry Analysis

The FTC's Record $17 Million Franchise Settlement: What Every QSR Franchisor Needs to Know

The FTC just secured a $17 million settlement against Xponential Fitness, the largest monetary recovery in a franchise case in FTC history. The violations have nothing to do with fitness and everything to do with how franchisors sell franchises. QSR brands should read the complaint carefully.

MAR 24, 2026 · 8 MIN READ
industry
Industry Analysis

Yum Brands Closes 2025 With a 27% Profit Surge and 4,500 New Restaurants Worldwide

Yum Brands posted a 27% jump in Q4 net income to $535M, opened 4,500+ new KFC, Taco Bell, and Pizza Hut locations in 2025, and hiked its dividend 6%.

MAR 20, 2026 · 7 MIN READ
industry
Industry Analysis

Starbucks Posts First Comparable Transaction Growth in Eight Quarters as Niccol's Turnaround Takes Hold

Starbucks delivered 4% global comparable sales growth in Q1 FY2026, with $9.9B in revenue. U.S. transaction growth turned positive for the first time in two years.

MAR 20, 2026 · 7 MIN READ
technology
Technology & Innovation

The QSR Loyalty Arms Race: How 175 Million McDonald's Members Changed the Competitive Landscape

McDonald's 175 million active loyalty members and $30 billion in program sales have turned loyalty from a perk into a primary growth lever, forcing every chain in the industry to reckon with the technology gap.

MAR 24, 2026 · 7 MIN READ
finance
Finance & Economics

Starbucks Q1 FY2026 Earnings: Niccol's Turnaround Is Ahead of Schedule

Starbucks posted Q1 fiscal 2026 revenue of $9.9 billion, up 6%, with global comp sales rising 4%. CEO Brian Niccol says the 'Back to Starbucks' strategy is ahead of schedule, but a union standoff and growing competition from drive-thru coffee chains add complexity to the recovery.

MAR 24, 2026 · 8 MIN READ
operations
Operations & Management

No Tax on Tips: What the Federal $25,000 Exemption Means for QSR Operators

The One Big Beautiful Bill Act introduces a $25,000 federal income tax exemption on tips, triggering a cascade of state copycat bills and mandatory payroll system changes. Here is what QSR operators need to understand about compliance, worker pay, and the long game.

MAR 24, 2026 · 7 MIN READ
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