The $1.9 Billion World Cup Meal: What Technomic's Forecast Means for QSR Operators in 16 Host Cities
Technomic projects the 2026 FIFA World Cup will add $1.9 billion to U.S. food-service revenue. With 78 matches across 16 cities, 742,000 incremental international visitors, and hotel revenue surging 25% in host markets, QSR operators have a narrow window to capture outsized traffic. Here is where the money lands and how to get in front of it.