Taco Bell’s Bid on Luxe campaign began September 21, offering app games and chances at concert trips and a chess set. Campaign details
Players get up to six plays and 350 game-earned paddles daily, plus one-time consecutive-day and multiweek bonuses. Each entry uses 50 paddles; players are limited to 50 entries per drawing. Random drawings determine winners. Spent paddles are deducted; unused ones carry over. Official rules
Entry windows open Fridays through October 30, with drawings scheduled the following Thursdays. That final window closes at 11:59 p.m. Pacific; games end November 1.
No purchase is necessary; players must be Rewards members aged 21 or older, legal residents of the 50 U.S. states or D.C., and physically there when playing and bidding. Exclusions include company and franchisee personnel, their immediate families and household members.
The app already had a weekly entertainment calendar. In October 2023, Taco Bell described Tuesday Drops offering concert-ticket access, merchandise and food deals to Rewards members. Earlier Rewards programming
Taco Bell’s March 2025 growth plan put digital connections among its priorities, including personalized interactions regardless of how customers order. It also set an ambition to make Rewards a customer favorite, placing that relationship alongside plans for food innovation, service and technology. Company strategy
QSR Pro Staff
The QSR Pro editorial team covers the quick service restaurant industry with in-depth analysis, data-driven reporting, and operator-first perspective.
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