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QSR brands are deploying geofencing and location-based marketing at scale in 2026, combining first-party loyalty data with precise location signals to drive foot traffic, improve conversion rates, and compete for every transaction in real time.
No drive-thrus. No freezers. burgers. Five Guys built a billion brand by breaking every QSR rule. Why the model works - and why it won't scale like McDonald's.
Domino's bet on technology and delivery. Pizza Hut clung to dine-in real estate. One is worth B and growing. The other is closing 250 stores and fighting for survival.