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Popular Articles

The most-read analysis and research across QSR Pro. See what operators, franchisees, and investors are reading right now.

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Open
Finance & Economics•March 2026

How to Open a Wendy's Franchise

Wendy's has spent the last decade repositioning itself as the quality leader in the burger category. Fresh, never frozen beef. Sea salt fries. Made-to-order burgers. The brand's commitment to quality

QSR Pro Staff
Category:AllFinance & EconomicsIndustry AnalysisMarketing & GrowthOperations & ManagementPeople & CultureTechnology & Innovation
596 articles|645 total published
•
8 min read
•19
2026
Industry Analysis•March 2026

The Confidence Gap: Restaurant Operators Expect Growth in 2026. Their Customers Have Other Plans.

Nearly nine in ten restaurant operators say they are optimistic about 2026. Meanwhile, 68% of consumers are cutting back on dining out and spending $25 less per week than they did last summer. The gap between what operators believe and what customers are doing has never been wider.

QSR Pro Staff•7 min read•19
Restaurant
Operations & Management•March 2026

Restaurant Labor's Paradox: 7.1% Unemployment, and Operators Still Can't Hire

Food service unemployment hit 7.1% in February, nearly double the national average. Yet 54% of operators say a shrinking labor pool is their top concern. Both things are true at the same time, and the explanation reveals a structural shift that no wage increase alone will fix.

QSR Pro Staff•8 min read•18
Restaurants
Technology & Innovation•March 2026

Restaurants Are Betting Big on AI. Only 5% Say It's Actually Working.

A new benchmark study of 168 restaurant brands and 94,000 locations reveals a stark gap between AI enthusiasm and measurable results. Nearly three-quarters of operators are investing in AI, but fewer than one in ten report meaningful impact on operations or guest experience.

QSR Pro Staff•6 min read•18
2026
Industry Analysis•March 2026

The Great Restaurant Closure Wave of 2026: Who Is Shutting Doors and Why

David Park•8 min read•18
Brian
Industry Analysis•March 2026

Brian Niccol's Starbucks Turnaround: How 'Back to Starbucks' Delivered the First Traffic Growth in Two Years

Starbucks posted its first U.S. transaction growth in eight quarters under CEO Brian Niccol. The playbook is surprisingly simple: faster drinks, fewer menu items, and a $600 million bet on people.

QSR Pro Staff•9 min read•18
Chick
Industry Analysis•March 2026

Chick-fil-A's Billion-Dollar Bet on Going Global

After decades as a domestic powerhouse, Chick-fil-A is committing $1 billion to international expansion across Europe and Asia, with a target of five new international markets by 2030. The move is the biggest strategic shift in the chain's history.

QSR Pro Staff•7 min read•17
Value
Finance & Economics•March 2026

The QSR Value War Is a Race to the Bottom. Here's Who's Winning and Who's Bleeding.

Every major fast food chain is running some form of value promotion in 2026, and the math is punishing franchisees while rewarding brands with digital infrastructure and scale. The winners and losers of this price war are becoming clear.

Sarah Mitchell•12 min read•17
40
Technology & Innovation•March 2026

QSR's Digital Majority: 40% of Chain Transactions Now Flow Through Apps and Websites

Digital ordering has crossed a critical threshold. More than 40% of chain restaurant transactions globally now originate through apps and websites, according to Mordor Intelligence data. Combined with off-premise formats accounting for 70% of leading brands' revenue, the shift is rewriting how restaurants are designed, staffed, and operated.

QSR Pro Staff•8 min read•17
2025
Industry Analysis•March 2026

McDonald's Q4 2025: Record Revenue, 2,600 New Restaurants Planned, and the $37 Billion Bet on Growth

McDonald's closed 2025 with $7.01B in Q4 revenue, beating estimates by nearly 3%. With 2,600 new openings planned for 2026, the chain is racing toward 50,000 global locations.

QSR Pro Staff•7 min read•17
500
Industry Analysis•March 2026

Long John Silver's Shrinks Below 500 Locations: The Quiet Collapse of America's Largest Seafood QSR

Long John Silver's ended 2024 with just 485 locations, down from roughly 1,500 at its early-2000s peak. The chain's 57-year slide offers a case study in structural disadvantage, franchise economics gone wrong, and the limits of turnaround playbooks.

QSR Pro Staff•8 min read•17
70
Technology & Innovation•March 2026

Wingstop's Digital-First Playbook: Can 70% Digital Sales Reshape QSR Unit Economics?

Wingstop's digital sales mix hit 73.2% in Q4 2025, one of the highest penetration rates in QSR. The six-year arc from 39% to 73% has fundamentally altered the brand's labor model, throughput capacity, and expansion calculus. Here's what it means for the industry.

unit economics
QSR Pro Staff•10 min read•17
McDonald's
Industry Analysis•March 2026

McDonald's vs Jollibee: The Global Fast Food War Nobody Saw Coming

Jollibee operates 1,700+ stores across 18 countries, growing 8-10% annually while McDonald's grows at 2-3%. In the Philippines, Jollibee owns 50% of the QSR market while McDonald's sits at 15%. The fast food map is being redrawn.

QSR Pro Staff•6 min read•16
Unit
Finance & Economics•March 2026

QSR Unit Economics Explained: What Every Investor Needs to Know

AUV, four-wall EBITDA, payback period, sales-to-investment ratio - these are the metrics that separate winning QSR concepts from value traps. Here's how to read the numbers that actually matter.

QSR Pro Staff•9 min read•16
250
Industry Analysis•March 2026

Pizza Hut Is Closing 250 U.S. Locations in 2026. The Problem Runs Deeper Than You Think.

Yum! Brands is shuttering 250 Pizza Hut locations in the first half of 2026 as part of a program called 'Hut Forward.' But the store count is a symptom, not the disease. A structural mismatch between the brand's legacy dine-in identity and a delivery-dominated market has left Pizza Hut fighting for relevance while Domino's laps it on every metric that matters.

QSR Pro Staff•8 min read•16
90
Finance & Economics•March 2026

AlixPartners Analyzed 90,000 Restaurants. The Math Behind the Value War Has Fundamentally Changed.

New data from AlixPartners' Proprietary Pricing Platform reveals that menu prices outpaced inflation across 90,000 locations, but transaction values fell behind. With gas at $3.94 a gallon and Oxford Economics projecting the slowest consumption growth since 2013, the restaurant pricing playbook is being rewritten in real time.

QSR Pro Staff•6 min read•16
Agentic
Technology & Innovation•March 2026

Agentic AI Is Becoming the Operating System for Restaurants. Here Is What That Actually Means.

Forget chatbots and voice-ordering gimmicks. The real AI revolution in restaurants is happening in the back office, where agentic systems are autonomously managing schedules, inventory, and demand forecasting without human prompting.

QSR Pro Staff•7 min read•16
Culver's
Finance & Economics•March 2026

How Culver's Quietly Became the Midwest's Most Profitable Franchise

Culver's average unit volume hit $3.69 million in 2024, with locations near interstates generating $3.7 million. The chain grew to over 1,000 locations while keeping its franchise model uniquely operator-focused. Here is how butter burgers built a billion-dollar system.

QSR Pro Staff•7 min read•16
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