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Popular Articles

The most-read analysis and research across QSR Pro. See what operators, franchisees, and investors are reading right now.

All TimeThis MonthThis Week
operations
Operations & Management

The QSR Labor Crisis in 2026: Wages, Automation, and the Fight for the Future of Fast Food

With quit rates surging past 4.8%, wages under political pressure, and unions organizing at record pace, QSR operators are turning to AI drive-thrus, robotic fryers, and self-order kiosks to survive. Here is where every major chain stands.

MAR 28, 2026 · 9 MIN READ
Category:AllFinance & EconomicsIndustry AnalysisMarketing & GrowthOperations & ManagementPeople & CultureTechnology & Innovation
645 articles|645 total published
operations
Operations & Management

Starbucks' $1 Billion Restructuring: 2,000 Layoffs, 90 Store Closures, and Niccol's Efficiency Mandate

Brian Niccol has cut more than 2,000 corporate jobs, shuttered all 90 pickup-only stores, and is closing five Seattle coffeehouses in April. The early data says the pain is working.

MAR 24, 2026 · 8 MIN READ
industry
Industry Analysis

The Fried Chicken Boom: Why Chicken Chains Are Adding 750+ New Locations in 2026

While overall QSR franchise growth has stalled at 0.5%, fried chicken chains are on a tear. Dave's Hot Chicken, Wingstop, Slim Chickens, and Raising Cane's are collectively planning 750+ new locations in 2026, fueled by favorable protein economics, cult-level brand loyalty, and white space in markets that legacy burger chains already saturated.

MAR 24, 2026 · 9 MIN READ
people
People & Culture

California's $20 Fast Food Wage, Two Years Later: Higher Prices, Fewer Jobs, and an Automation Accelerant

Two years after AB 1228 imposed a $20 minimum wage on California fast food workers, new UC Santa Cruz research shows higher prices, reduced employment, and accelerated automation.

MAR 20, 2026 · 8 MIN READ
industry
Industry Analysis

Dave's Hot Chicken and Roark Capital: A Billion-Dollar Bet on Becoming the Next Wingstop

Roark Capital paid roughly $1 billion for a 245-unit Nashville hot chicken chain in June 2025. The math only makes sense if you understand the Wingstop playbook Roark has already run once before, and why Dave's Hot Chicken might be the one brand positioned to repeat it.

MAR 24, 2026 · 7 MIN READ
finance
Finance & Economics

The Real Cost of a Taco Bell Franchise in 2026

A Taco Bell franchise requires between $575,600 and $3.37 million in total investment, plus a $45,000 franchise fee and $1.5 million in liquid capital. Here is what the FDD actually says about costs, earnings, and the realistic path to ROI.

MAR 20, 2026 · 7 MIN READ
marketing
Marketing & Growth

McDonald's CosMc's Failed. The Drinks Didn't.

McDonald's shuttered its CosMc's spinoff in May 2025 after 18 months, but the beverages that concept tested are now heading to 500-plus McDonald's locations and a planned national McCafe rollout. The story of how a failed brand became a beverage growth engine.

MAR 24, 2026 · 7 MIN READ
industry
Industry Analysis

McDonald's vs Jollibee: The Global Fast Food War Nobody Saw Coming

Jollibee operates 1,700+ stores across 18 countries, growing 8-10% annually while McDonald's grows at 2-3%. In the Philippines, Jollibee owns 50% of the QSR market while McDonald's sits at 15%. The fast food map is being redrawn.

MAR 20, 2026 · 6 MIN READ
industry
Industry Analysis

Chick-fil-A's Billion-Dollar Bet on Going Global

After decades as a domestic powerhouse, Chick-fil-A is committing $1 billion to international expansion across Europe and Asia, with a target of five new international markets by 2030. The move is the biggest strategic shift in the chain's history.

MAR 20, 2026 · 7 MIN READ
industry
Industry Analysis

The Confidence Gap: Restaurant Operators Expect Growth in 2026. Their Customers Have Other Plans.

Nearly nine in ten restaurant operators say they are optimistic about 2026. Meanwhile, 68% of consumers are cutting back on dining out and spending $25 less per week than they did last summer. The gap between what operators believe and what customers are doing has never been wider.

MAR 25, 2026 · 7 MIN READ
operations
Operations & Management

The $1.9 Billion World Cup Meal: What Technomic's Forecast Means for QSR Operators in 16 Host Cities

Technomic projects the 2026 FIFA World Cup will add $1.9 billion to U.S. food-service revenue. With 78 matches across 16 cities, 742,000 incremental international visitors, and hotel revenue surging 25% in host markets, QSR operators have a narrow window to capture outsized traffic. Here is where the money lands and how to get in front of it.

MAR 25, 2026 · 7 MIN READ
industry
Industry Analysis

McDonald's Q4 2025: Record Revenue, 2,600 New Restaurants Planned, and the $37 Billion Bet on Growth

McDonald's closed 2025 with $7.01B in Q4 revenue, beating estimates by nearly 3%. With 2,600 new openings planned for 2026, the chain is racing toward 50,000 global locations.

MAR 20, 2026 · 7 MIN READ
technology
Technology & Innovation

Agentic AI Is Becoming the Operating System for Restaurants. Here Is What That Actually Means.

Forget chatbots and voice-ordering gimmicks. The real AI revolution in restaurants is happening in the back office, where agentic systems are autonomously managing schedules, inventory, and demand forecasting without human prompting.

MAR 24, 2026 · 7 MIN READ
marketing
Marketing & Growth

Chick-fil-A at 80: Inside the Biggest Marketing Push in the Chain's History

Chick-fil-A is marking its 80th anniversary with a yearlong campaign the company calls the biggest promotional push in its history. Behind the retro cups and Golden Fan Cups lies a calculated strategy to defend its position as McDonald's most dangerous competitor while addressing its first growth deceleration in over a decade.

MAR 24, 2026 · 9 MIN READ
industry
Industry Analysis

Scooter's Coffee: the drive-thru coffee dark horse

850 locations, $881K AUV, and 16% annual growth. Can Scooter's drive-thru kiosk model compete with Dutch Bros and Starbucks?

MAR 20, 2026 · 6 MIN READ
finance
Finance & Economics

How to Open a Wendy's Franchise

Wendy's has spent the last decade repositioning itself as the quality leader in the burger category. Fresh, never frozen beef. Sea salt fries. Made-to-order burgers. The brand's commitment to quality

MAR 21, 2026 · 8 MIN READ
industry
Industry Analysis

The Mediterranean Menu Invasion: Why Legacy Chains Are Chasing CAVA's Fast-Casual Playbook

Jimmy John's launched a gyro LTO on March 5, 2026, becoming the latest legacy chain to chase the Mediterranean wave CAVA turned into a billion-dollar category. For operators, the trend raises real questions about who wins when everyone borrows the same playbook.

MAR 24, 2026 · 7 MIN READ
finance
Finance & Economics

McDonald's April Value Reset: $4 Breakfast Deals and the New Math of Fast Food Pricing

McDonald's is rolling out a $4 breakfast meal deal and sub-$3 menu items in April 2026. For franchisees already squeezed by costs 35% above pre-pandemic levels, the move forces a hard conversation about traffic versus margin.

MAR 24, 2026 · 8 MIN READ
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