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Popular Articles

The most-read analysis and research across QSR Pro. See what operators, franchisees, and investors are reading right now.

All TimeThis MonthThis Week
$45
Category:AllFinance & EconomicsIndustry AnalysisMarketing & GrowthOperations & ManagementPeople & CultureTechnology & Innovation
523 articles|645 total published
Technology & Innovation•March 2026

McDonald's Is Building a $45 Billion Digital Machine. Here's How It Works.

With 210 million active loyalty members and a Google Cloud partnership powering AI kitchens, McDonald's is turning its app into the operating system for 43,000 restaurants. The target: 250 million members and $45 billion in loyalty-driven sales.

QSR Pro Staff•10 min read•11
Drive
Technology & Innovation•March 2026

QSR Drive-Thru Innovation: Multi-Lane, AI Ordering, and Conveyor Belts

QSR Pro Staff•8 min read•11
Inside
Technology & Innovation•March 2026

Inside Sweetgreen's Infinite Kitchen: Can a Robotic Assembly Line Fix Fast Casual's Margin Problem?

Sweetgreen's robotic Infinite Kitchen delivers 700 basis points of labor savings and 10 points of extra margin. But with $450K per install and same-store sales falling 9.5%, the real question is whether automation can outrun fast casual's deeper structural challenges.

AutomationChipotle
QSR Pro Staff•9 min read•11
2026
Finance & Economics•

How to Open a KFC Franchise in 2026: Costs, Fees, Revenue, and the Full FDD Breakdown

A KFC franchise costs $1.85M to $3.77M with average revenue of $1.35M. Full 2025 FDD analysis covering fees, unit economics, 314 US closures, and what buyers need to know.

QSR Pro Staff•12 min read•11
Culver's
Finance & Economics•March 2026

How Culver's Quietly Became the Midwest's Most Profitable Franchise

Culver's average unit volume hit $3.69 million in 2024, with locations near interstates generating $3.7 million. The chain grew to over 1,000 locations while keeping its franchise model uniquely operator-focused. Here is how butter burgers built a billion-dollar system.

QSR Pro Staff•7 min read•10
Scooter's
Industry Analysis•March 2026

Scooter's Coffee: the drive-thru coffee dark horse

850 locations, $881K AUV, and 16% annual growth. Can Scooter's drive-thru kiosk model compete with Dutch Bros and Starbucks?

QSR Pro Staff•6 min read•9
76
Industry Analysis•March 2026

MCL Restaurant and Bakery Shrinks to Seven Locations After 76 Years of Cafeteria-Style Dining

MCL, once a 30-location Midwest cafeteria institution, is closing five more units this month and citing years of declining sales. What the chain's collapse reveals about America's dying cafeteria format.

QSR Pro Staff•6 min read•9
Inside
People & Culture•March 2026

Inside Chick-fil-A's Operator Selection: How 0.25% of Applicants Get Chosen

The selection process, interview stages, what they look for, and why operators can't own multiple stores. Harder than Harvard, more selective than MIT, and structured to filter for a rare combination of traits.

QSR Pro Staff•11 min read•9
40
Technology & Innovation•March 2026

QSR's Digital Majority: 40% of Chain Transactions Now Flow Through Apps and Websites

Digital ordering has crossed a critical threshold. More than 40% of chain restaurant transactions globally now originate through apps and websites, according to Mordor Intelligence data. Combined with off-premise formats accounting for 70% of leading brands' revenue, the shift is rewriting how restaurants are designed, staffed, and operated.

QSR Pro Staff•8 min read•9
$1
Operations & Management•March 2026

Starbucks' $1 Billion Restructuring: 2,000 Layoffs, 90 Store Closures, and Niccol's Efficiency Mandate

Brian Niccol has cut more than 2,000 corporate jobs, shuttered all 90 pickup-only stores, and is closing five Seattle coffeehouses in April. The early data says the pain is working.

QSR Pro Staff•8 min read•9
$1.9
Operations & Management•March 2026

The $1.9 Billion World Cup Meal: What Technomic's Forecast Means for QSR Operators in 16 Host Cities

Technomic projects the 2026 FIFA World Cup will add $1.9 billion to U.S. food-service revenue. With 78 matches across 16 cities, 742,000 incremental international visitors, and hotel revenue surging 25% in host markets, QSR operators have a narrow window to capture outsized traffic. Here is where the money lands and how to get in front of it.

QSR Pro Staff•7 min read•9
Dutch
Industry Analysis•March 2026

Dutch Bros' Drive-Thru-Only Model: Genius or Limitation?

Dutch Bros went public at , hit , crashed to , now trades around -. The chain operates 900+ drive-thru-only stands doing .8M-.2M per unit. Is the model a competitive advantage or a structural ceiling?

QSR Pro Staff•7 min read•9
Chick
Industry Analysis•March 2026

Chick-fil-A's Billion-Dollar Bet on Going Global

After decades as a domestic powerhouse, Chick-fil-A is committing $1 billion to international expansion across Europe and Asia, with a target of five new international markets by 2030. The move is the biggest strategic shift in the chain's history.

QSR Pro Staff•7 min read•8
Raising
Industry Analysis•March 2026

Raising Cane's Explosive Growth: How a One-Item Menu Built a Global Expansion Machine

While major chains shutter hundreds of locations, Raising Cane's is opening nearly 100 new company-owned restaurants in 2026 and launching into London and Mexico. The privately held chicken finger chain's radical simplicity is proving to be its greatest competitive advantage.

QSR Pro Staff•8 min read•8
2026
Finance & Economics•March 2026

The Real Cost of a Taco Bell Franchise in 2026

A Taco Bell franchise requires between $575,600 and $3.37 million in total investment, plus a $45,000 franchise fee and $1.5 million in liquid capital. Here is what the FDD actually says about costs, earnings, and the realistic path to ROI.

QSR Pro Staff•7 min read•8
McDonald's
Industry Analysis•March 2026

McDonald's vs Jollibee: The Global Fast Food War Nobody Saw Coming

Jollibee operates 1,700+ stores across 18 countries, growing 8-10% annually while McDonald's grows at 2-3%. In the Philippines, Jollibee owns 50% of the QSR market while McDonald's sits at 15%. The fast food map is being redrawn.

QSR Pro Staff•6 min read•8
250
Operations & Management•March 2026

Starbucks Goes South: Inside the 250,000-Square-Foot Nashville Bet Reshaping QSR Corporate Strategy

Starbucks is building its largest corporate outpost outside Seattle in Nashville, hunting for 250,000 square feet to house supply chain operations and up to 2,000 workers. The move follows a $1 billion restructuring, 500 store closures, and 1,100 corporate layoffs. For QSR operators watching the corporate migration south, the playbook is becoming impossible to ignore.

QSR Pro Staff•7 min read•7
2026
Marketing & Growth•March 2026

Taco Bell's 2026 Menu Innovation Blitz: 20+ New Items and the Strategy Behind the Speed

Taco Bell unveiled more than 20 new menu items at its Live Más LIVE event in March 2026, a deliberate acceleration of its LTO engine. Behind the spectacle is a disciplined growth strategy targeting $3 million AUV per location and a $5 billion beverage business by 2030.

QSR Pro Staff•9 min read•7
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