Popular Articles

MAR 24, 2026 · 6 MIN READ

Burger King's 7.4% Traffic Surge: How Tom Curtis Turned Executive Authenticity Into a Marketing Weapon

Burger King's brand president gave out his personal work phone, fielded 30,000 customer messages, and aired a 90-second Oscars spot to nearly 20 million viewers. The result: restaurant visits up 7.4% year-over-year. Here's how the campaign worked and what other operators can learn from it.

SEP 25, 2026 · 1 MIN READ

Wendy’s made an emo album for its parking lot

Six tracks, real musicians and a Frosty funeral.

people

People & Culture

Chili's Wants to Turn General Managers into Owners, and It Could Reshape Company-Operated QSR

CEO Kevin Hochman is studying a profit-sharing ownership model for GMs modeled on Texas Roadhouse's managing partner structure. If it works, it could redefine unit-level leadership across company-operated chains.

MAR 24, 2026 · 7 MIN READ

How Much Does a Carl's Jr Franchise Cost in 2026?

Carl's Jr franchise requires minimum $1,300,000 investment. Owned by CKE Restaurants with 1,100+ locations, the brand emphasizes charbroiled burgers and premium positioning in Western markets.

industry

Industry Analysis

The FTC's Record $17 Million Franchise Settlement: What Every QSR Franchisor Needs to Know

The FTC just secured a $17 million settlement against Xponential Fitness, the largest monetary recovery in a franchise case in FTC history. The violations have nothing to do with fitness and everything to do with how franchisors sell franchises. QSR brands should read the complaint carefully.

MAR 20, 2026 · 5 MIN READ

people

People & Culture

Women in QSR Leadership: Progress and Problems

Female CEOs, franchisees, and executives - the numbers and the stories. Why progress is slow, where barriers remain, and which chains are actually changing.

operations

Operations & Management

The Aging Diner Wave: Why Restaurants Must Prepare for America's Senior Spending Surge

Americans aged 65 and older will account for 18% of all restaurant spending by 2030, nearly double their share from 2025. With 73 million seniors controlling $78 trillion in assets, operators who ignore this demographic shift risk leaving billions on the table.

MAR 24, 2026 · 11 MIN READ

Technology & Innovation

&pizza removes kiosks and AI ordering

The chain cites lost interaction with guests.

SEP 17, 2026 · 1 MIN READ

How Much Does a Hardee's Franchise Cost in 2026?

Hardee's franchise investment ranges from $1,303,000 to $3,436,000. Owned by CKE Restaurants, the brand focuses on premium burgers and made-from-scratch biscuits across 1,600+ Southeast locations.

Starbucks Q1 FY2026 Earnings: Niccol's Turnaround Is Ahead of Schedule

Starbucks posted Q1 fiscal 2026 revenue of $9.9 billion, up 6%, with global comp sales rising 4%. CEO Brian Niccol says the 'Back to Starbucks' strategy is ahead of schedule, but a union standoff and growing competition from drive-thru coffee chains add complexity to the recovery.

The $1.55 Trillion Paradox: Record Restaurant Revenue, 42% of Operators Not Profitable

The National Restaurant Association projects industry sales will hit $1.55 trillion in 2026, an all-time record. Yet 42% of operators reported their restaurants weren't profitable in 2025. Understanding this disconnect is the defining challenge of the current operating environment.

marketing

Dunkin and Febreze launch Walmart-exclusive coffee and bakery scents

Dunkin’s Walmart-exclusive Febreze range follows earlier Native and Flipz launches, with scent-specific formats and separate retail channels.

SEP 1, 2026 · 3 MIN READ

technology

Technology & Innovation

CKE's Multi-Vendor AI Experiment: What Carl's Jr. and Hardee's Learned from Testing Three Drive-Thru Systems

CKE Restaurants tested Presto Automation, OpenCity's Tori, and Valyant AI simultaneously across its Carl's Jr. and Hardee's drive-thrus. The results offer a rare, side-by-side look at what actually works in AI order-taking, and why the multi-vendor approach may be the smartest move in a market with no clear winner.

How Much Does a Captain D's Franchise Cost in 2026?

Captain D's franchise costs $1,005,600 to $1,223,600 (excluding real estate). As the leading seafood QSR with 540 locations, the brand targets Southeast markets with battered fish and shrimp focus.

MAR 24, 2026 · 9 MIN READ

operations

Operations & Management

Portillo's Strategic Reset: How a Chicago Icon Choked on Its Own Expansion

Portillo's raised $466 million in its 2021 IPO on promises of 920 locations. Four years later, the stock has lost 90% of its value, a CEO is gone, and an activist investor forced a full strategic pivot. The story of what went wrong is a lesson every regional chain operator needs to read.

How Much Does a Church's Texas Chicken Franchise Cost in 2026?

Church's Texas Chicken franchise investment ranges from $644,366 to $1,808,972. With 1,600 global locations across 24 countries, the brand focuses on value-positioned fried chicken.

marketing

MAR 24, 2026 · 6 MIN READ

Tipflation Backlash: How Digital Tipping Prompts Are Eroding QSR Customer Trust in 2026

Digital tipping prompts have become a flashpoint for consumer frustration, with 65% of customers reporting weariness from constant tip requests. Here's what QSR operators need to know about tipflation and what to do about it.