Topic

ROI

2 articles

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operations
Operations & Management

The Economics of Going Small: Why QSR Chains Are Racing to Sub-2,000 Square Feet

Taco Bell's Go Mobile is 1,325 square feet. McDonald's is testing carryout-only boxes. Chipotle's Chipotlane format eliminates dining rooms. The industry's biggest bet isn't on new menu items. It's on smaller buildings.

MAR 20, 2026 · 9 MIN READ
marketing
Marketing & Growth

DoorDash’s $8 Discount Cap Changes the Flavor Fest Economics

The summer campaign creates a window to measure customer trial, order contribution and repeat business. Its headline budget is not a merchant payout.

AUG 6, 2026 · 4 MIN READ