Scooter’s Coffee connects app and marketplace ordering through Olo

Scooter’s Coffee has moved its mobile app’s ordering backend to Olo and added its first marketplace delivery channel at participating stores. Olo’s September 23 announcement says Ordering powers the app while Rails connects delivery marketplaces to store systems. Olo’s deployment announcement

In June, Olo configured the menu, point-of-sale routing and more than 900 location records for Rails. Olo says that setup preserved a marketplace launch date Scooter’s had agreed with its previous ordering provider. The app migration followed in September, after a rebuild Olo says took under 90 days. Olo says existing app users all migrated within a week of that launch. Scooter’s also uses Olo for menu management and point-of-sale connections.

How marketplace orders reach the store#

Rails handles the connection between restaurant systems and outside delivery marketplaces. According to Olo’s product description, it keeps menus, prices, store information and item availability synchronized. When a guest submits a marketplace order, the integration sends that order into the point-of-sale system without a staff member re-entering it. The connection carries information in both directions: menu information outward and orders back to the restaurant. Olo’s Rails description

Olo says operators can make a change for one location or update multiple locations from a dashboard, with changes reaching marketplaces in near real time. The dashboard also supports marketplace pricing adjustments.

The product also offers sales and error reporting by location and marketplace. Operators can compare marketplace order volumes with orders placed directly through a restaurant’s website or app, keeping the order’s origin visible even when the channels use common infrastructure.

What sits behind the brand’s app#

The Ordering product covers a restaurant’s own digital ordering experience. Olo says brands can connect a custom customer interface or use Serve, its customizable ordering front end. A brand’s customer-facing app and its underlying ordering system can be distinct pieces: one is what guests tap through, and the other connects ordering to restaurant technology. Ordering product page

Olo’s general Ordering offering includes centralized menus and reporting, plus point-of-sale and payment integrations. It also lists order throttling and customizable capacity rules: tools for controlling incoming order volume.

These are general product options; Olo’s announcement does not specify whether Scooter’s uses Serve or which capacity controls it has enabled.

How Scooter’s rewards work in its app#

Customers using Scooter’s own app encounter the brand’s Smiles rewards program. Its current rewards page describes linking a payment method, scanning the app during a visit and placing a mobile order ahead.

Scooter’s lists 5 Smiles per $1 for customers who scan and pay through the app or place a mobile order. Customers who scan for credit and pay separately receive 3 Smiles per $1. Scooter’s rewards page

Customers can redeem collected Smiles for drinks, food and other rewards.