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Marketing15 articles

QSR Marketing & Brand Strategy

Menu innovation, pricing strategy, loyalty programs, digital marketing, and brand positioning in the competitive QSR landscape.

1

Taco Bell keeps PepsiCo for 11 years as KFC moves to Coca-Cola

Marketing & Growth

Taco Bell keeps PepsiCo for 11 years as KFC moves to Coca-Cola

Taco Bell renewed PepsiCo through 2036 while KFC plans to switch to Coca-Cola. Two Café Refrescas are scheduled for national Taco Bell menus in December.

OCT 23, 2026 · 3 MIN READ

2

Dunkin's Spidey D Coffee Giveaway Has a Five-Day Afterlife

Marketing & Growth

Dunkin's Spidey D Coffee Giveaway Has a Five-Day Afterlife

Dunkin's October 21 coffee-code offer is over, but certificates remain valid for five days after entry. Halloween collectibles and a Salem makeover precede a November 4 Marvel menu.

OCT 22, 2026 · 1 MIN READ

3

Pizza Hut’s next reading project has a red roof

Marketing & Growth

Pizza Hut’s next reading project has a red roof

The Little Free Library collaboration connects Pizza Hut’s restaurant design and BOOK IT history with neighborhood book sharing.

OCT 5, 2026 · 4 MIN READ

4

Dunkin brings cold foam to Zero for Halloween

Marketing & Growth

Dunkin brings cold foam to Zero for Halloween

The seasonal drinks build on earlier beverage launches, with an October afternoon bonus for Boosted members.

SEP 30, 2026 · 2 MIN READ

5

Taco Bell adds daily games and Friday prize entries

Marketing & Growth

Taco Bell adds daily games and Friday prize entries

Rewards members can turn virtual paddles into entries for weekly prize drawings.

SEP 25, 2026 · 1 MIN READ

6

Wendy’s made an emo album for its parking lot

Marketing & Growth

Wendy’s made an emo album for its parking lot

Six tracks, real musicians and a Frosty funeral.

SEP 25, 2026 · 1 MIN READ

7

Arby’s promotes Loaded Rewards

Marketing & Growth

Arby’s promotes Loaded Rewards

Points connect restaurant purchases and digital orders.

SEP 24, 2026 · 2 MIN READ

8

KFC UK Made Cereal. It Wants You to Add Gravy.

Marketing & Growth

KFC UK Made Cereal. It Wants You to Add Gravy.

Chicken-flavored cereal meets a gravy boat.

SEP 22, 2026 · 1 MIN READ

9

Dunkin’s coffee gets an L.L.Bean sweater. Humans are next.

Marketing & Growth

Dunkin’s coffee gets an L.L.Bean sweater. Humans are next.

The coffee gets dressed first.

SEP 22, 2026 · 1 MIN READ

10

Carl’s Jr. wants proof you threw away your crown

Marketing & Growth

Carl’s Jr. wants proof you threw away your crown

Carl’s Jr. limited burger offers to the first 100 eligible entries.

SEP 22, 2026 · 1 MIN READ

11

Tropical Smoothie plans cafe and digital refresh

Marketing & Growth

Tropical Smoothie plans cafe and digital refresh

Cafe branding changes begin in coming weeks; a redesigned web and app experience follows over several months.

SEP 18, 2026 · 1 MIN READ

12

Marketing & Growth

Taco Bell Foundation's 2026 Grants Reach 700 Nonprofits

Applications require an invitation from the foundation.

SEP 15, 2026 · 3 MIN READ

13

Marketing & Growth

Dunkin’s Tennis Campaign Connects Drinks, Merchandise and Rewards

An upcoming app points offer follows restaurant tennis collectibles, an announced HEAD collection and a public Grand Central pop-up.

SEP 11, 2026 · 3 MIN READ

14

Marketing & Growth

Dunkin’s Fall Campaign Moves From Breakfast to Afternoon Lattes

A creator meal, capped espresso codes and a four-hour latte offer give customers three ways to participate in Dunkin’s fall campaign.

SEP 8, 2026 · 3 MIN READ

15

Marketing & Growth

Wendy’s Halloween offer pairs coupon books with meal collectibles

Boo! Books, scheduled Frosty Frights toys and a planned app-exclusive toy use different participation rules within Wendy’s seasonal program.

SEP 3, 2026 · 3 MIN READ

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