Yum! Brands Closes 2025 With Record KFC Development and a Renewed Push on Pizza Hut
Yum! Brands built nearly 3,000 new KFC locations in 2025 — a record. Now it's turning attention to Pizza Hut's turnaround.
The QSR Pro editorial team covers the quick service restaurant industry with in-depth analysis, data-driven reporting, and operator-first perspective.
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Yum! Brands built nearly 3,000 new KFC locations in 2025 — a record. Now it's turning attention to Pizza Hut's turnaround.
Sweetgreen has bet $186 million that automation is the answer to labor shortages, margin compression, and the existential question of whether premium fast-casual can ever be truly profitable. The results so far are promising—and unsettling.
In an industry obsessed with menu innovation and value deals, Raising Cane's has built a $5.1 billion empire selling exactly one thing: chicken fingers. Here's why radical simplicity is winning.
With 21 consecutive years of same-store sales growth and a market cap that rivals legacy players, Wingstop has become the QSR industry's most consistent performer. Here's how they did it—and the challenges ahead.
Every menu is a carefully engineered sales tool designed to guide your choices, increase your ticket size, and maximize profit margins. Here's how QSR chains use decoy pricing, anchoring, and menu engineering to control what you order.
Behind every QSR location is a complex web of landlords, franchisors, and REITs extracting value through lease structures most operators never fully understand. Here's how the real estate game really works — and who's winning.
Chick-fil-A sauce at Target. Taco Bell shells at Walmart. QSR brands are building a second revenue stream in retail—and the strategy is smarter than you think.
Consumers have noticed portions getting smaller while prices stay the same—or go up. The backlash is real, and QSR brands are scrambling to respond without tanking their margins.
Multiple chains are racing to deploy AI voice ordering at drive-thrus. Some are doubling down while others are backing away. Here's what the data actually shows.
AB1228 raised California fast food wages 25 percent overnight. Two years later, the apocalypse did not arrive, but neither did the workers' paradise. Here is what the data actually shows, what operators did to survive, and what every other state should learn.
Minimum wage varies wildly across the U.S., and fast food workers are often at the center of the debate. Here's what QSR employees actually earn in every state—and why some are making $23/hour while others are stuck at $7.25.

Vehicle detectors, timers, order tickets and kitchen displays, explained.
Not all fast food franchises are created equal. We analyzed revenue, margins, failure rates, and ROI to identify the ten best franchise investments in the industry right now.
From Flippy to Autocado, QSR robotics is further along than you think — and further away than vendors claim. A reality check.
Taco Bell unveiled 15 new menu items at Live Más Live 2026, including permanent Nacho Fries. Inside the chain's innovation strategy.
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Chick-fil-A is investing $1B to expand into the UK, Singapore, and beyond. Can America's chicken king win overseas?