Applebee's and IHOP Under One Roof: Inside Dine Brands' 900-Location Dual-Brand Gamble
Dine Brands is betting its future on a dual-branded Applebee's-IHOP concept that generates up to 2.5x the revenue of standalone locations. With 80 open by year-end and a target of 900 over the next decade, this is the biggest format experiment in casual dining.
